JASPER Awards Categories

When you sign up , you can submit entries in the following categories. Note that you can only submit one entry per category.

Newspaper Advertising

Judged on creativity, concept, execution of artwork, copy relating to concept and effectiveness in reaching target audience.

1. NEWSPAPER ADVERTISING Half page or less, B/W, spot color, or full color
2. NEWSPAPER ADVERTISING More than half page, B/W or spot color or full color
3. NEWSPAPER ADVERTISING Newspaper Ad Campaign
4. NEWSPAPER ADVERTISING Supplement/special section/Free standing insert

Magazine Advertising

Judged on creativity, concept, execution of art work, copy relating to concept and effectiveness in reaching target audience.

5. MAGAZINE ADVERTISING One page or less, B/W, spot color, or full color
6. MAGAZINE ADVERTISING Two or more ads (B/W, spot color, full color)

Specialty Advertising

Judged on uniqueness of design, concept and effectiveness of end-product.

7. SPECIALTY ADVERTISING Packaging
8. SPECIALTY ADVERTISING Specialty Item

Outdoor Advertising

Judged on concept, execution, and creative visual strategy. Entries must have been designed (not just placed) by the entrant.

9. OUTDOOR ADVERTISING Transit (vehicle exterior or interior)
10. OUTDOOR ADVERTISING Transit shelter
11. OUTDOOR ADVERTISING Billboard/signs

Print Material

Judged on overall creative approach, design, copy and overall effectiveness of message.

12. PRINT MATERIAL Slim Jim
13. PRINT MATERIAL Brochure – under $8000
14. PRINT MATERIAL Brochure – over $8000
15. PRINT MATERIAL Annual Report – under $8000
16. PRINT MATERIAL Annual Report – over $8000
17. PRINT MATERIAL Newsletter, Internal
18. PRINT MATERIAL Newsletter, External
19. PRINT MATERIAL Magazine (internal or external)
20. PRINT MATERIAL Poster

* Total budget includes design, production, and printing.
** 12 pages or less constitutes a newsletter.

Corporate Identity

Judged on overall creative approach, design and uniformity of its corporate communications.

21. CORPORATE IDENTITY Branding Campaign
22. CORPORATE IDENTITY Logo/Trademark (B/W or full color)
23. CORPORATE IDENTITY Stationery Package

Special Purpose Print Material

Judged on overall creative approach, design, and overall effectiveness of message.

24. SPECIAL PURPOSE PRINT MATERIAL Catalog
25. SPECIAL PURPOSE PRINT MATERIAL Invitation or Card
26. SPECIAL PURPOSE PRINT MATERIAL Pocket Folder
27. SPECIAL PURPOSE PRINT MATERIAL Point of Purchase Display
28. SPECIAL PURPOSE PRINT MATERIAL Product Launch
29. SPECIAL PURPOSE PRINT MATERIAL Sales or Product Kit
30. SPECIAL PURPOSE PRINT MATERIAL Self Promotion
31. SPECIAL PURPOSE PRINT MATERIAL Specialty Item (Menu, Calendar)
32. SPECIAL PURPOSE PRINT MATERIAL Symposium/Seminar/Sales Meeting
33. SPECIAL PURPOSE PRINT MATERIAL Technical/Instructional Manual
34. SPECIAL PURPOSE PRINT MATERIAL Technical Literature/Specification Sheets, Product Sheets

Display Advertising

Judged on effectiveness in developing physical, spatial environments (interiors and/or exteriors) to solve a particular need or create a specific experience.

35. DISPLAY ADVERTISING (3D Trade show graphics/display - interior/exterior)
36. DISPLAY ADVERTISING (3D Kiosk - interior/exterior)

Direct Mail

Judged on effectiveness in reaching target audience, creative approach, design and copy; includes any printed piece(s) designed to market products/services through the mail.

37. DIRECT MAIL Single Piece
38. DIRECT MAIL Campaign

Radio

Submit a hard copy of the script. Please clearly ID all media cases

Judged on goals, imagination in concept, audio strategy, script development and effectiveness of message as it relates to target audience.

39. RADIO Radio Commercial, 30 or 60 seconds
40. RADIO Radio Campaign (2 or more commercials)
41. RADIO Radio PSA
42. RADIO Education or Community Promo (10 to 30 minutes)

Television/Video

Submit a hard copy of the script. Please clearly ID all media cases

Judged on goals, imagination in concept, visual strategy, script development and effectiveness of message as it relates to target audience.

43. TV/INTERNET VIDEO TV Commercial
44. TELEVISION/INTERNET VIDEO TV Commercial Campaign
45. TELEVISION/VIDEO TV Public Service Announcement 15/30/60 seconds
46. VIDEO - Corporate Communications (Employee/business)
47. TELEVISION/VIDEO Education and/or Training Promo
48. TELEVISION/VIDEO Infomercial and/or Promotion (Product & Tradeshow Videos)
49. TELEVISION/VIDEO Short Documentary/Promo (61 Seconds - 10 minutes)
50. TELEVISION/VIDEO Documentary/Promo, 10 to 30 minutes
51. TELEVISION/VIDEO TV Special Programming
52. TELEVISION/VIDEO Video News Release

Imagery

Entries must include the photo/illustration and a sample of the printed piece in which it was used.

Judged on concept, visual creativity and presentation of message through visual design.

53. IMAGERY Commercial Photography
54. IMAGERY Commercial Illustration (still)

Excellence in Writing

Submit in a folder or binder. All entries (except speech) must be submitted in their published format. Audio or video versions of speeches are welcomed, but not required.

Judged ONLY on quality and creativity of copy and effectiveness of overall message in reaching the target audience.

55. EXCELLENCE IN WRITING Feature Story
56. EXCELLENCE IN WRITING Speech
57. EXCELLENCE IN WRITING Annual Report
58. EXCELLENCE IN WRITING Brochure
59. EXCELLENCE IN WRITING Direct Mail
60. EXCELLENCE IN WRITING Newsletter, Internal
61. EXCELLENCE IN WRITING Newsletter, External
62. EXCELLENCE IN WRITING Media Kit
63. EXCELLENCE IN WRITING Special Purpose Writing
64. EXCELLENCE IN WRITING Web Copy
65. EXCELLENCE IN WRITING News Release

Media Relations

Submit in a folder or binder along with the Entry Overview, which is available for download here. Entries must include proof of placement and all supporting materials.

Judged on creativity in concept, angle, approach and results.

66. MEDIA RELATIONS Media Kit
67. MEDIA RELATIONS Press Conference
68. MEDIA RELATIONS TV/Radio Placement
69. MEDIA RELATIONS TV/Radio Placement
70. MEDIA RELATIONS Print Placement
71. MEDIA RELATIONS Media Campaign

Public Relations

Submit in a folder or binder along with the Entry Overview, which is available for download here. Entries must include proof of placement and all supporting materials.

Judged on creativity and effectiveness in response to a crisis, challenge, internal or public relations opportunity.

72. PUBLIC RELATIONS Crisis Communication
73. PUBLIC RELATIONS Employee Relations Plan
74. PUBLIC RELATIONS Public Relations Plan or Campaign
75. PUBLIC RELATIONS Integrated Communications Campaign

Special Event Planning

Submit in a folder or binder along with the Entry Overview, which is available for download here. Include all supporting materials, such as photographs and media clips.

Judged on creativity and effectiveness in reaching goals.

76. SPECIAL EVENT PLANNING Corporate/Retail Event (one-time)
77. SPECIAL EVENT PLANNING Community Event (one-time)
78. SPECIAL EVENT PLANNING Fundraiser (one-time)
79. SPECIAL EVENT PLANNING Special Event Series
80. SPECIAL EVENT PLANNING Seminar/Workshop
81. SPECIAL EVENT PLANNING Trade Show Planning
82. SPECIAL EVENT PLANNING Contest

Electronic Communications

Submit the Web site address, along with a hard copy of the home page and copies of key pages throughout the Web site. For kiosk entries, submit a CD of the program along with a hard copy. If entry is a restricted website, provide temporary username and password.

Judged on creativity, design, usability and overall effectiveness in using the Web to reach marketing/promotional goals.

83. ELECTRONIC COMMUNICATIONS Blog
84. ELECTRONIC COMMUNICATIONS Electronic Publication
85. ELECTRONIC COMMUNICATIONS Interactive Kiosk
86. ELECTRONIC COMMUNICATIONS New Not-For-Profit/Government Web Site – under $8000
87. ELECTRONIC COMMUNICATIONS New Not-For-Profit/Government Web Site – over $8000
88. ELECTRONIC COMMUNICATIONS New Education Web Site – under $8000
89. ELECTRONIC COMMUNICATIONS New Education Web Site – over $8000
90. ELECTRONIC COMMUNICATIONS New Business Information Web Site – under $8000
91. ELECTRONIC COMMUNICATIONS New Business Information Web Site – over $8000
92. ELECTRONIC COMMUNICATIONS New Product or Service Transaction Web Site – under $8000
93. ELECTRONIC COMMUNICATIONS New Product or Service Transaction Web Site – over $8000
94. ELECTRONIC COMMUNICATIONS Podcast/Wireless/Mobile Campaign
95. ELECTRONIC COMMUNICATIONS Web banners
96. ELECTRONIC COMMUNICATIONS Webcast/webinar
97. ELECTRONIC COMMUNICATIONS Web Site Update/Redesign
98. ELECTRONIC COMMUNICATIONS Multimedia / Animated Graphics

* Total budget includes design, production & programming

Stroke of Genius

This category is for a project that never made it past the "drawing board." Submit your most creative piece that the client DID NOT select. Submit your entry according to the presentation guidelines for the category that you originally thought your piece would have qualified for (i.e., use advertising guidelines for an advertising piece and writing guidelines for a writing piece, etc.).

Judged according to the criteria listed within the related entry category.

99. Stroke of Genius

Rising Star Award

The Rising Star Award is a category specifically for students enrolled in accredited programs. Students may submit an entry under this category according to the presentation guidelines for the category it would normally belong to. One entry in this category will be chosen as this year's Rising Star Award winner.